Who buys Single Origin Coffees

Single Origin Coffee

The demographics of somebody who would purchase online coffee premium single origin are:

Age: 25-54

Gender: Female

Income: $75,000+

Education: College graduate

Occupation: Professional

Location: Urban

Interests: Food, travel, fitness, fashion

These demographics are based on a survey of online coffee buyers. 

The survey found that the most common reasons for buying online coffee were convenience, price, and variety. 

The survey also found that online coffee buyers are more likely to be younger, female, and have higher incomes than the general population.

Here are some additional details about each demographic:

Age: The majority of online coffee buyers are between the ages of 25 and 54. 

This is likely because people in this age group are more likely to be working professionals who are looking for a convenient and affordable way to get their coffee fix.

Gender: Women are more likely to buy online coffee than men. This is likely because women are more likely to be concerned about origin of their coffee.

Income: Online coffee buyers are more likely to have higher incomes than the general population. 

This is likely because people with higher incomes are more likely to be willing to pay a premium for high-quality coffee.

Education: Online coffee buyers are more likely to be college graduates. This is likely because college graduates are more likely to be exposed to different cultures and coffees from around the world.

Occupation: Online coffee buyers are more likely to be professionals. This is likely because professionals are more likely to be busy and need a convenient way to get their coffee fix.

Location: Online coffee buyers are more likely to live in urban areas. This is likely because urban areas have more coffee shops and coffee roasters, which makes it easier for people to find and buy online coffee.

Interests: Online coffee buyers are more likely to be interested in food, travel, fitness, and fashion. This is likely because these are all areas that involve taste and quality, which are important factors for coffee buyers.

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